So hey, guess what didn’t happen today?
No upgrade to the Apple TV software (which is basically a special version of iOS). No Apple TV SDK for app developers. Zilch. An entire section of the 2 hour keynote presentation focused on iOS and products like the iPhone and iPad, but the Apple TV was shown just a brief moment of love — a few seconds where the new AirPlay mirroring feature in Mountain Lion was demoed.
Does this spell the end for Apple’s rumored push into television? I don’t think so. Apple likes to put a focus on media in the fall, and that might be a great time to blow the doors open on some Apple TV changes and help move some units going into the holiday season. Or Apple could just keep teasing everyone with it. Either or.
I’m pretty impressed with the changes coming in iOS — specifically the way Siri’s knowledge is being beefed up. As a sports fan, I’ll definitely be making use of Siri’s new ability to fill you in on scores and stats. The ability to tweet using Siri also made it into iOS 6 — a welcome addition, and one that was inexplicably left out of iOS 5. Siri also makes the jump to the 3rd generation iPad (which is the one thing I predicted correctly out of 603 words).
On the notebook side of things, the spec bumps for the MacBook Air and MacBook Pro lines are pretty par for the course. They usually get an annual refresh, and this was it. The next-generation MacBook Pro, though — wow. Apple went all out, and it shows in the $2199 price tag. On one hand, I know people are going to pay that, and I know the margins on the new MBP are likely huge and Apple will be just fine. But it’s a bit baffling that Apple would stick hard to a $499 iPad price point, but let the MacBook Pro’s price get out of hand.
Mountain Lion got a significant amount of time in the spotlight, too. OS X and iOS continue to bleed together, as Messages, Notes, Reminders, Game Center, and Notification Center make their way into Apple’s desktop operating system. The ability to use AirPlay to mirror your computer’s screen to an Apple TV might be the most interesting addition, and one that Hulu might not be too pleased about.
Overall, WWDC’s 2012 keynote brought some cool new features to both OS X Mountain Lion and iOS 6, and provided some nice spec bumps to the notebook lines. I’m still not sold on the new MacBook Pro, but we’ll have to wait and see how it’s received and check back on it in a quarter or two.