Some Thoughts on the Next Apple TV

According to the folks at 9 to 5 Mac, we could be getting a new Apple TV in the first half of this year.

From 9 to 5 Mac:

The reference is inside of an Apple TV framework related to the device’s AirPlay functionality. The mention of the next Apple TV is the highlighted “AppleTV4,1.” The current Apple TV is “AppleTV3,2? while “3,1? is the 1080P model introduced in March 2012, and 2,1 is the first iOS model introduced in September 2010.

The most current version of the Apple TV, the 2012 model, runs on a single-core Apple A5 and contains 512 MB of RAM and 8 GB of storage. In terms of processing power and memory, it comes in near the iPhone 4S or the iPad 2.

With games and apps becoming more demanding, those specs aren’t going to fly if Apple plans to do more with the Apple TV. Now’s the time to significantly update the company’s “hobby” box.

Obviously, upgraded hardware is important. I think Apple will bring the next Apple TV in line with the iPhone 5S and iPad Air. If we’re going to get apps and games — especially games that give consoles a run for their money — the next Apple TV will need more powerful guts.

Can Apple beef up the specs and still keep the price at $99? That’s the big question. I wouldn’t put it past the company to work some magic, but this could be a $149 or $199 Apple TV.

If that’s the case, we might see the current 2012 model stay at $99 for those who only want to stream music, movies and TV shows.

As for the rumor about the TV tuner — that is entirely possible. With HDMI-in, the Apple TV can act as a sort of “middle man” and pass content from a cable or satellite box through to a TV; the perk being that we interact with an Apple user interface instead of the default cable box UI.

I believe that Apple, at one time, wanted to play a bigger part in delivering live TV content. Unfortunately, it’s an enormous industry that is extremely resistant to change. The pass-through model (that is also used by the Xbox One) is probably the best we’re going to do for a while.

WWDC is coming this June, so Apple could either announce before that (say, March or April) or at the conference itself. Then we’ll see what Apple really has planned for TV.

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