One of the biggest complaints from Xbox owners (both on the 360 and the One) is that digital games are too expensive. It’s a legitimate beef. Buying digital means you can’t resell a game or let a friend borrow it. So why are digital titles sometimes more expensive than their physical counterparts?
As far as the Xboxes are concerned, the answer is pretty simple: Microsoft is the only company selling digital games. There are no competitors, so the company has no motivation whatsoever to lower its prices.
Sony, on the other hand, allows other retailers to sell game codes. If you don’t like Sony’s price on a digital copy of Killzone ($59.99), you can buy it from Amazon instead ($43.01).
When asked about competitive digital game pricing in a Reddit thread, Microsoft’s Larry Hryb stated that it is “on the agenda.” Should the company need some direction, it should look no further than its biggest competitor.