The Future of SEO?

I actually tweeted this article out into the WebDrafter Twitter stream yesterday (which I’d love for you to follow if you’re not already!), but I wanted to take a closer look at it and examine some of the possibilities.

An Australian site called StartupSmart published an article yesterday titled “5 SEO Trends to Lookout For in 2012.” Being someone who works at the intersection of social media and SEO on a daily basis, it was of particular interest to me. I want to go through each bullet point from the original article and give you my take on whether or not I think that particular change will manifest itself this year.

“Social media will be an even bigger factor in Google’s algorithm.”
The safest bet of the bunch. Social is already a bigger signal in search engine results than some would care to admit. Google’s search engine is only getting smarter as time goes on, and Google is starting to realize that, as good as some of their algorithms are, humans do a better job filtering the junk and curating the best content. 2012 will be a big year for social in search, no doubt.

“The search results page will continue to feature less organic rankings and more paid.”
Google puts a lot of focus on usability and simplicity. While the search engine results pages have gotten a lot more busy since Google first started out, I can’t see them reaching a point where paid search ads outnumber organic search results. In fact, I believe some of the newer formats Google is trying out are meant to increase conversions and revenue without having to put more ads on a page.

“Paid search will become more important in supporting SEO efforts.”
With the rise of “not provided” in Google Analytics, good keyword data is going to be a bit more difficult to come by — unless you’re also running AdWords campaigns. This one is a definite.

“Spammy SEO practices will get targeted even harder.”
What SEO is becoming is what it should have been all along — a process to make a site the most quality result for a keyword search, not through spun articles or conveniently-phrased keywords, but through genuine usefulness, with legitimate link and word-of-mouth endorsements through other websites and social media. The march toward this eventual goal is only going to continue, and Google will leave a lot of bloodied, down-ranked sites in its wake.

“SEO will become even more competitive than ever.”
This is going to be the year SEO and SEM as they are known today start to die. Search engine optimization companies that are skilled at developing great content  and online relationships on behalf of their clients will thrive. The multitude of companies who add more useless content to the Web will see what little success they’ve had start to vanish.

Thoughts? Shoot me a tweet (@shawn).

Back to the drawing board

I launched Abuzz last Thursday and heard lots of nice things from those who downloaded it.  From the bottom of my heart, I thank each and every one of you. :)  The app was born out of my own need for it.  I actually went into the App Store one day looking for something like it and was astonished that it didn’t exist.  So I got to work – mapping out the app and its various features.  I brought someone in to put it together and, in three months, I had a finished product.

But I failed to get Abuzz significant coverage, and that is my fault and my fault alone.

Other than Louis Gray’s great write-up, I couldn’t get a single other blog to run with it.  That tells me more than anything that the app isn’t as polished as it should be.  I had considered pushing out incremental updates, adding features every few weeks, but it’s clear to me now that those would only be bandages on a much bigger wound.  So the next iteration of Abuzz to see the light of day will be 2.0 (it will, of course, be released as an update, not as a separate app – I’m not pulling any Tweetie stuff, here).

I’ve listened to feedback and had a lot of great ideas come my way.  The interface will get an enormous facelift.  The user experience will be vastly improved.  The app will stand on its own both as a social media search tool and as a Twitter client.  I don’t want to let too much slip, but I’ll say this – I’m going to make sure the app is everything it should be.

Be sure to follow @abuzzapp for updates.

What’s Abuzz?

Well, it’s an iPhone app. :)

Abuzz lets you search Twitter, the blogosphere, the forumsphere (or whatever it’s called) and Digg.  It lets you organize your keyword searches into campaigns so that you can keep your related searches together.  You can search all the supported services at once or customize your search to include results from just one or two.Abuzz

What’s really cool about Abuzz is the built-in Twitter client.  It’s lightweight (just like the rest of the app) but gives you everything you need – you can tweet out, send replies, send direct messages, view profiles, follow/unfollow and so on.  You can interact with the tweets in your own timeline and your searches, which frees you from having to open another app if you want to take action on a tweet you’ve found in a search.

Let’s say you work for Apple and want to set up searches for the iPhone and Macbook.  You could open the Abuzz app, create a new campaign called “Apple” and add keyword searches for “iPhone” and “Macbook”.  It’s that easy.  You won’t waste a lot of time navigating through a dedicated Twitter app to set up searches or browsing through Safari trying to search blogs, forums and Digg.  Abuzz is social media search, plain and simple.

So where’s Abuzz?  We’re squashing our last round of bugs at the moment and we’ll probably have an App Store-ready app in three or four days. Keep your eyes peeled two or three weeks into January!  And if you have some search services you’d like to see available inside Abuzz, let me know!  Shoot an email to features@abuzzapp.com.